Ecolab – Digital Distribution Marketing

Multi-brand demand-generation websites, distributor (sales) enablement, content creation/development, service support applications.

Ecolab (NYSE: ECL) is the global leader in delivering comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use, and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world. 

PointOne worked with the Ecolab Distribution that supports its critical relationships with the broadline food distributors such as Sysco and US Foods and manages a set of co-branded products with the distributors to build out a series of marketing sites to support the public face of the co-brands, in parallel to the digital distribution sales tools

PointOne Digital reimagined and rebuilt a set of six co-branded product-based sites, each with their own logged-in set of tools and resources.  PointOne drove a detailed multi-year digital strategy plan for how to drive increased sales digitally for Ecolab by better meeting the needs of key segments of their audience, and relaunched six websites that pull data from multiple product catalogs, integrate multiple SSO sources tied with a complex permissioning and personalization structure, and drive sales leads and customer inquiries, all implemented on the Sitecore.


  • Digital Strategy
  • User Experience Design
  • User Research and Validation
  • Visual/Branding


  • B2B Lead Generation
  • Shared Platforms