Ecolab – Digital Distribution Sales Enablement

Driving sales-enablement across distribution partners and co-brands.

Ecolab (NYSE: ECL) is the global leader in delivering comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use, and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world.

PointOne worked with the Ecolab Distribution that supports its critical relationships with the broadline food distributors such as Sysco and US Foods and manages a set of co-branded products with the distributors to build out a series of logged-in tools to enable the distribution partners sales teams, in parallel to the co-brand marketing sites.

The tools leveraged sales and customer data to help the distributor sales rep better target and execute sales of the co-branded products.

  • Opportunity Report – search/filtering for additional sales/product opportunities
  • Lead Submission & Tracking – ability to enter and track leads
  • Sales Power Search – Powerful product-search tool designed to provide sales reps access to key product information and materials
  • End-Use Cost Calculator Digital cost/margin calculator for sales reps to price product solutions


  • Digital Strategy
  • User Experience Design
  • User Research and Validation
  • Visual/Branding


  • Apps/Web apps for B2B ecosystems
  • B2B Lead Generation
  • Shared Platforms