Increasing conversion while evolving to a multi-product offer.

VTS is commercial real estate’s leading leasing and asset management platform, bringing together landlords, brokers, and tenants via their cloud solution

Their existing site was not converting at the desired rate, had ongoing challenges with overall marketing and storytelling, and was confusing users with how its multiple brand/product solutions were represented..

PointOne’s first phase/engagement with VTS was to conduct an “Diagnosis and Treatment Plan” to identify key contributing factors (and solutions) to the lagging lead generation performance. PointOne defined a multi-phased digital strategy for VTS to enhance its website presence, including the creation of a new set of brand guidelines. This strategy flowed into the next phase where the PointOne team redesigned the entire user experience and structure for the website, where since launch, the conversion rate has increased by double-digits.


  • Digital Strategy
  • User Experience Design
  • User Research and Validation
  • Product Design


  • B2B Lead Generation


  • 2021 W3 Awards Silver – Real Estate Websites
  • 2021 W3 Awards Silver – Best User Experience for Websites